Corruption, as a silent destroyer of society, has set back numerous communities and left its mark on all segments of life. With a clear goal and a strong message, the Ministry of Internal Affairs of the Federation of Bosnia and Herzegovina (FMUP), with the creative support of MITA Group, launched the campaign “Where corruption reigns, society collapses”.

Inspired by everyday examples of abuse of power, from bid rigging and conflicts of interest to siphoning money from public companies, this campaign reminds us of a key truth: corruption is not just an individual problem, but a threat to the stability of the entire society.

The visual and communication elements of the campaign rely on the symbolism of a house of cards. Wealth acquired at the expense of the community, no matter how stable it may seem, is based on injustice that undermines society. However, the campaign brings hope – the fight against corruption is not in vain. Justice is achievable with courage and the support of citizens.

The campaign includes dynamic visuals, powerful messages on social networks and educational video materials available on social networks Facebook, Instagram and YouTube. From the first day of the campaign, we have recorded great public interest, with hundreds of positive reactions and sharing of the campaign messages.

This campaign represents the beginning of a long-term struggle, with the belief that together we can build a more just society.