U svijetu digitalnog marketinga, pronalaženje novih načina za povezivanje s mladom ciljanom publikom predstavlja stalni izazov. Naša najnovija kampanja, koju smo realizovali za brend STRs8, bila je usmjerena prema gejmerskoj zajednici. Ovo je predstavljalo relativno novo područje za nas jer su e-sportovi na ovom prostoru tek u početnoj fazi razvoja. Poređenja radi, Statista predviđa da će vrijednost ovog tržišta u Evropi u 2024. godini dostići iznos od 1,32 milijarde eura! Projekt pod nazivom STR8 GAME LIGA okupio je igrače iz Bosne i Hercegovine, Srbije i Hrvatske u takmičenju u igri Counter Strike 2, s ciljem izgradnje veza i prepoznavanja brenda unutar ove specifične zajednice.
In the world of digital marketing, finding new ways to connect with a young target audience is a constant challenge. Our latest campaign, which we implemented for the STRs8 brand, was aimed at the gaming community. This was a relatively new area for us, as e-sports in this area is still in its early stages of development. For comparison, Statista predicts that the value of this market in Europe will reach 1.32 billion euros in 2024! The project, called STR8 GAME LIGA, brought together players from Bosnia and Herzegovina, Serbia and Croatia in a Counter Strike 2 competition, with the aim of building connections and brand recognition within this specific community.
Campaign realisation
Our agency worked hard to organize this event, which included designing the visual identity (logo and key visual), promotion on social networks Instagram and TikTok, branding the location, photography, filming, live streaming, as well as logistical support for the event itself. The event was well received by the community, which was encouraging, considering that this was our first attempt to communicate directly with the gaming audience.
Results of the first STR8 Game League
After a month of qualifying, the finals were held at the Connect Arena in Sarajevo, where the four best teams showcased their skills. The atmosphere was positive, and the event had a good reach, thanks also to the presence of famous YouTuber Namik Đulić. The winning team, #1113, took home a prize of 1,500 KM, while the other participants received STR8 gift packages. An important aspect of this event was the entry fee-free access, allowing all interested players to participate without financial burden.
We continue on.
The STR8 GAME LEAGUE project was a step towards understanding and engaging with the gaming community. While there were challenges in implementing this new approach, the feedback from the community and participants was overwhelmingly positive. This project served as an effective platform for learning and further developing our marketing strategies. Our agency continues to provide social media content creation services for this client, and we look forward to continuing to work on similar projects.
This event demonstrated that there is room for growth and innovation in the way brands communicate with their audiences, and we hope that our future initiatives will be equally productive.
