The final solution and the video clip of the "Silence Wizard" campaign bring simplicity and logic that is irresistible. And that is exactly what the best solutions should be – simple, striking and logical.
The task was not simple. It was necessary to combine the world of music and Silka soundproofing solutions in a way that is subtle but not too obvious. A bridge had to be built between musical inspiration and technical precision. And that was a challenge. Selling was not an option; the campaign had to be something more, something that adds value to everyday life. We also had the obligation to comply with high standards in work and the unique stylistic expression of the biggest music star of the region with all the values represented by Silka.
crew members
cameras
working hrs
million video views
million reach
post engagements
Through listening to songs, searching for the right words and creating situations that can be easily related to everyday life in residential buildings, we gradually came to a solution. The result is the "Silence Wizard" campaign, which won the hearts of the audience throughout Bosnia and Herzegovina. “Wizard” is Dino’s nickname and silence protection is the main Silka’s feature. The video takes us through the silence with Silka soundproofing solutions and the sounds of one of Dino Merlin's most beautiful songs. Because what is important in life is to have a person with whom you can enjoy silence.
Now, looking back, we are happy because we had the opportunity to work on such a demanding project. The campaign inspired us and challenged us to combine creativity with technical precision. Thanks to the Xella team for their energy and trust, as well as to Arnej Misirlić and his team for their outstanding cooperation.
