Our team doesn’t know about a break before the end of the year. In December, we launched an ambitious campaign “LOUD AGAINST VIOLENCE”, designed, filmed and implemented in a record time of just two weeks. With five video clips, a special TV show, and numerous texts and visuals, we laid the foundation for raising awareness about violence against women and encouraged society to take action.

The challenge that drives us

Almost half of women in BiH have experienced violence after the age of 15. These worrying figures are not just statistics – they are a call for urgent action. Our goal was clearer than ever: to show that violence is not a private matter but a problem for the entire society.

One in five women in BiH have suffered violence in the past year, and one in three victims of femicide was killed in their own home. These alarming numbers were the basis of our message: women are not alone and they are not weak. With joint efforts, we can break the cycle of violence.

Powerful messages

The “LOUD AGAINST VIOLENCE” campaign received support from all over Bosnia and Herzegovina. Numerous female representatives and ministers from parliamentary bodies participated in the filming of the videos, showing unity and solidarity towards this universal problem. We created a Facebook and Instagram page for the campaign.

The videos conveyed powerful messages:

• Home should be a place of safety, not danger.
• It is time for zero tolerance towards violence.
• Women who experience violence are not alone.

The campaign, in addition to television spots, also included a show that deeply analyzed the problem of violence, with testimonies of women who managed to get out of violent situations. Thank you to the Ministry of Human Rights and Refugees of Bosnia and Herzegovina for the trust, and to all the individuals and institutions that initiated the implementation of this campaign and participated in its development.