At a time when Bosnia and Herzegovina, like other European countries, is facing inflationary challenges and rising energy prices, the European Union has come to the rescue. The 70 million euro energy support package, part of a broader initiative for the Western Balkans, was more than just a financial injection. This package meant hope, stability, and a step towards a sustainable future for the citizens of Bosnia and Herzegovina.
Mission: To promote hope for a better tomorrow in challenging times
MITA Group faced a big challenge – how to effectively promote this support package, so that the information would reach every corner of the country, every household and business that could benefit from this support package. Our mission was clear: to ensure that every citizen and entrepreneur in Bosnia and Herzegovina understands how the EU is helping them overcome the energy crisis.
Solution: We are connected through good energy
We created a strong visual identity that reflects strength, unity, and hope, laying the foundation for the website Connected Through Good, developed by our web design department. This platform was not only an information center, but also a symbol of solidarity and togetherness. With the launch of the Facebook page and the production of a TV spot, we launched a wave of optimism, showing people from different parts of the country who are positively impacted by this package, and we especially focused on vulnerable categories – pensioners, socially vulnerable people, families with children, pregnant women.
Education and information were key. Through a series of educational posts, social media became a space where citizens and entrepreneurs could learn about energy efficiency, renewable energy sources, and ways in which they could contribute to the green energy transition.
Results
The “Connected Through Good” campaign achieved an extraordinary reach measured in millions of impressions. The website attracted tens of thousands of visits, while the Facebook page became a community gathering more than 5 thousand members. The TV spot, in the hearts of viewers, illuminated the real stories of real people, giving the campaign a human face.
The most significant result, however, was the impact of this package on the lives of BiH citizens. Energy efficiency was improved in hundreds of households and businesses, providing not only immediate savings, but also long-term sustainability. Vulnerable categories of the population were given the opportunity to get through the winter with less worry.
Conclusion
“Connected for Good” is not just a campaign; it was a manifestation of what we can achieve when we work together for a better tomorrow. As we look back on the successes and challenges, it is clear that every step forward was a step towards a more sustainable, energy-independent future.
