TASK: Launch a life insurance policy during the COVID19 pandemic, come up with a name and an innovative campaign.

SOLUTION:

At a time when everyone is dying suddenly, it is impossible to communicate the cost-effectiveness of insurance in the event of survival, but also to talk about the cases in which insurance is paid out. That is why we designed a campaign that communicates imaginary accidents from cartoons, warning clients “what if” it does happen, and offering them a policy “just in case” that, in addition to life insurance, also covers accidents. We promoted the campaign offline and on social networks, creating several dozen different messages and visuals.

RESULTS:

900% increase in reach, 1200% increase in engagement and 61% increase in the number of followers on social networks, with a 145% increase in life insurance sales.

You can find the VIDEO PRESENTATION at:

AWARDS:

1.BRONZE in the Social Media category at NO LIMIT 2023.